Niloofar Khandan; Nahid Atghia; maryam mokhtari dinani
Volume 6, Issue 4 , March 2018, , Pages 83-91
Abstract
The aim of this study was to identify the relationship between brand personality and consumer -based brand equity of football clubs in Iranian premier league. The samples of the present research include 405 members who are selected randomly from 4 clubs consumers (direct members: 190 and indirect ...
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The aim of this study was to identify the relationship between brand personality and consumer -based brand equity of football clubs in Iranian premier league. The samples of the present research include 405 members who are selected randomly from 4 clubs consumers (direct members: 190 and indirect consumers: 215). Shafaee et al (2013) brand personality questionnaire and brand equity questionnaire (based on Aker’s model, 1991) was used to collect the data. To analyze the findings, statistical tests such as descriptive statistics, Kendall’s tau-b, Friedman and Multiple Liner Regression were applied. The results showed that there is a significant positive relationship between all aspects of brand personality and brand equity(p
maryam mokhtari dinani; Hashem Kozechian; Abbas Nazarian
Volume 6, Issue 1 , August 2017, , Pages 73-88
Abstract
Studies have shown it is essential for organizational successful to have leadership effectiveness. This is true to all organizations as sport organizations. Hence, it is important to identification of factors that can be related to leadership effectiveness. Therefore, the purpose of this research was ...
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Studies have shown it is essential for organizational successful to have leadership effectiveness. This is true to all organizations as sport organizations. Hence, it is important to identification of factors that can be related to leadership effectiveness. Therefore, the purpose of this research was designing of intelligence models needed for leadership effectiveness of sport managers. The Statistical population were all managers (N1=331) and staffs (N2=1621) of Sport and Young's Ministry, National Olympic committee, National Paraolympics committee, National Olympic Academy, and Sport Federations. Based on Morgan table, 180 managers and 367 staffs were selected with stratified sampling and random sampling for this research. Shring (1998) emotional intelligence questionnaire, Van Dyne and Ang (2004) Four Factor cultural intelligence scale questionnaire, Albrecht (2002) organizational intelligence questionnaire and Leadership effectiveness questionnaire (1388) were used to collect data. Validity of the Questionnaires was confirmed by experts and the reliability coefficient for the emotional intelligence questionnaire (α=0/80), cultural intelligence (α =0/89), organizational intelligence (α =0/88) and for leadership effectiveness questionnaire obtained (α=0/90). Data analysis was performed by multiple regressions. Structural Equation Modeling (SEM) was performed with AMOS graphic/18for modeling as well. The results showed there was significant relationship between emotional intelligence, cultural intelligence and organizational intelligence and leadership effectiveness. Finally, with regard to these results, it is recommended that in designating sport managers the following features is considered: emotional intelligence, organizational intelligence and cultural intelligence.
Abbas Nazarian Madavani; Maryam Mokhtariye Dinani
Volume 3, Issue 1 , August 2014, , Pages 115-126
Abstract
Studies have shown that it is essential for organizational successful to have leadership effectiveness. This is applicable to all organizations as sport organizations. Therefore, the purpose of this research was to compare the leadership effectiveness of sport managers. The Statistical society was all ...
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Studies have shown that it is essential for organizational successful to have leadership effectiveness. This is applicable to all organizations as sport organizations. Therefore, the purpose of this research was to compare the leadership effectiveness of sport managers. The Statistical society was all managers of Sport and Young's Ministry, National Olympic committee, National Paralympics committee, National Olympic Academy, and Sport Federations (N=331). Base on Morgan table, 180 people were selected with stratified sampling method in this research. Researcher made Leadership effectiveness questionnaire was used to collect data. Data analysis was performed by one way ANOVA test and continuative LSD. The results showed that there was significant difference between leadership effectiveness in sport organizations of Iran (p<0/05) and federations' managers had the most effectiveness. With respected to this results, it is necessary to execute programs to increase leadership effectiveness in organizations that had the minimum score of leadership effectiveness
Abbas Nazariyan Madavani; Maryam Mokhtari Dinani
Volume 2, Issue 2 , December 2013, , Pages 43-56
Abstract
The purpose of this research was studying the relationship between Emotional qution, Job satisfaction and organization commitment physical education office staff of Tehran universities. The statistical papulation of the study were included 130 people (114 experts of government universities and 16 experts ...
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The purpose of this research was studying the relationship between Emotional qution, Job satisfaction and organization commitment physical education office staff of Tehran universities. The statistical papulation of the study were included 130 people (114 experts of government universities and 16 experts of non-government universities) samples.
The instrument of the study was questionnaires made by shiring and et all (emotional qution), porters and et all (job satisfaction), Meyer JP, Allen JN. (Organization Commitment).
In this research the use of descriptive Method, also average, standara diviation and inference like pierson correlation and multiple regressions.
There was significant correlation respectively between Emotional qution and Job satisfaction (r=0/3، P≤01/0), Emotional qution and organization commitment (r=0/35 ، P≤0/01), Job satisfaction and organization commitment (r=0/69 ، P≤0/01). Also, there were multiple the relationships between Emotional qution and Job satisfaction, Emotional qution and organization commitment. (F =9/23 ، R2=0/19, P≤ 0/001) and (F=8/05 ، R2=0/17 ،P≤ 0/001).
According to results of tht study it seems authority submission to worthy staff, improving teamworking, workshop to introducing emotional qution and suitable using in workplace, can effectiveness in improving organization commitment in physical education office of universities.
